As an aspiring hotelier, you need to be up-to-date on the latest hotel trends if you want your business to be successful. Customer demand is always changing, and you need to keep pace if you want your hotel to stay relevant. Here are 9 hotel trends to consider for your business:
1. Focus On Sustainability
As more and more people become conscious of the environment, sustainable hotel practices are becoming increasingly popular. From using energy-efficient appliances to implementing recycling programs, there are many ways you can make your hotel more sustainable.
2. Contactless Check-In
In the age of coronavirus, contactless check-in is more important than ever. Utilize technology to allow guests to check in without coming into contact with anyone. You can also use mobile apps to allow guests to unlock their room doors without a key.
3. Utilizing Chatbots and Artificial Intelligence (AI)
Chatbots and artificial intelligence (AI) can be used to improve the hotel guest experience. From answering questions to making recommendations, chatbots can take care of the little things so you can focus on providing an exceptional experience.
4. Staycations
With more people working from home, staycations are becoming more popular. Hotel guests are looking for ways to relax and escape the everyday grind. Provide amenities and activities that will help your guests unwind and recharge.
5. Personalization
In a world where we are bombarded with marketing messages, personalization is key. Hotel guests want to feel like they are valued as individuals. Use data to segment your guests and customize your marketing and communications accordingly.
6. Focus On Holistic Health and Wellbeing
More and more hotel guests are looking for ways to improve their overall health and wellbeing. From fitness classes to healthy food options, there are many ways you can make your hotel a haven for health-conscious travelers.
7. Cultural Exploration
With the rise of the sharing economy, hotel guests are looking for more authentic experiences. They want to immerse themselves in the local culture and explore new places. offer tours, classes, and other activities that will help your guests experience the best of what your city has to offer.
8. Increased Use of OTAs
With the popularity of online travel booking sites, it’s important to make sure your hotel is listed on all the major OTAs. hotel guests are looking for convenience, and they’ll book with the hotel that offers the easiest way to find and book a room.
9. Use of Virtual Reality and Augmented Reality
Virtual reality (VR) and augmented reality (AR) are becoming more popular in the hotel industry. hotel guests can use VR headsets to explore your hotel and see what it has to offer before they book a room. You can also use AR to provide an interactive experience for guests during their stay.
Final Thoughts
Hotel trends are always changing, and it’s important to stay abreast of the latest developments if you want your business to be successful. Keep these nine hotel trends in mind as you plan and build your hotel business.