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8 Hotel Promotion Ideas & Strategies


If you’re running a hotel business, you need to find ways to entice guests to book rooms. You can do this by offering promotions and improving your marketing overall. In this article, we’ll share eight hotel promotion ideas and strategies that will help increase bookings.


1. Leverage Holidays And National Events

If there’s a holiday or national event happening, consider creating a promotion around it. Many people travel for these occasions, so this is an ideal time to boost business. For example, you could offer a discount for those traveling during Thanksgiving or Christmas. Or, if there’s a big sporting event in town, you could offer a package that includes tickets to the game.


2. Create Themed Promotions

Another hotel promotion idea is to create themed promotions. This could be a contest, package deal, or something else that ties in with your hotel’s overall theme. For example, if you have a beach hotel, you could do a summer-themed promotion. By creating a theme, you’ll be able to better capture the attention of guests.


3. Create Seasonal Promotions

Seasonal promotions are another great way to increase bookings. Depending on where your hotel is located, you may experience slow periods during certain times of the year. For example, hotels in cold-weather climates may see a dip in business during the winter months. By offering seasonal promotions, you can encourage guests to book rooms during these slower times. This is a great way to ensure that you have customers no matter what time of year it is.


4. Develop Loyalty Programs

Loyalty programs are a great way to encourage guests to keep coming back. By offering loyalty points or rewards, you can show your appreciation for their business. In turn, this can help increase bookings as guests are more likely to return to a hotel that offers these types of perks. Some common loyalty program ideas include free nights, discounts, and upgrades.


5. Offer Direct Booking Promotions

If you want guests to book rooms directly through your hotel’s website or call center, you need to offer promotions. By offering a discount for those who book directly, you can encourage guests to bypass third-party booking sites. This is a great way to increase bookings and keep more of the profits for yourself.


6. Utilize Social Media Platforms

Social media platforms are a great way to reach a larger audience. By creating hotel promotions and sharing them on social media, you can increase bookings. In addition to promoting your hotel, you can also use social media to interact with guests and build relationships. Many hotels also offer unique codes and discounts for those who follow them on social media.


7. Enroll In Google Hotel Ads

Google hotel ads are a great way to reach potential guests who are searching for hotels online. By enrolling in this program, you can list your hotel on Google and include promotions. This is a great way to reach guests who are already interested in booking a hotel room.


8. Partner With Influencers And Other Businesses

And finally, another hotel promotion idea is to partner with other businesses or influencers. This could be anything from a restaurant to a tour company. By partnering with other businesses, you can offer discounts and packages to guests. This is a great way to reach a new audience and increase bookings.


Final Thoughts

These are just a few hotel promotion ideas that you can use to increase business. By offering promotions and discounts, you can encourage guests to book rooms at your hotel. Remember to be creative and come up with unique ideas that will appeal to your target market.