Advertising is essential to get your hotel rooms occupied. By using various advertising strategies, you can reach your target market and convince them to book a room with you. In this article, we will outline seven hotel advertising strategies that you can use to get your hotel booked up. We will also provide examples of how these strategies can be implemented.
Utilize the Power of Social Media
Never underestimate the power of social media. Platforms like Facebook, Twitter, and Instagram have billions of users worldwide. By creating a strong social media presence for your hotel, you can reach a large number of potential guests. Post engaging content, run ads, and interact with your followers to build up interest in your hotel.
A great example of a hotel that is utilizing social media effectively is the Grand Hyatt Kauai Resort & Spa. They regularly post beautiful images of their hotel and surroundings on Instagram, which has helped them gain over 36,000 followers.
Create Google Ads
Google Ads is a paid advertising platform that allows you to place ads on Google.com and millions of other websites across the web. When someone searches for keywords related to your hotel on Google, your ad may appear. Google Ads can be an effective way to reach potential guests who are already interested in booking a hotel room.
The hotel chain Marriott has used Google Ads effectively to reach potential guests. When searching for hotel-related keywords on Google, you are likely to see a Marriott ad appear.
Develop a Great Website
Your hotel website is often the first point of contact between you and your potential guests. It is important to make sure that your website is well-designed, user-friendly, and informative. Include clear calls to action, beautiful photos, and detailed information about your hotel rooms and amenities.
The website for the Mandarin Oriental hotel in New York is a great example of a well-designed hotel website. The home page includes clear calls to action, beautiful photos, and a sleek design.
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPS). By ranking higher in SERPs, you can increase the visibility of your hotel and reach more potential guests. Use relevant keywords, create compelling content, and build backlinks to improve your hotel’s SEO.
The hotel chain Hilton has used SEO effectively to improve their visibility online. When searching for hotel-related keywords on Google, you are likely to see a Hilton hotel listed in the top results.
Try Video Advertising
Video advertising is a great way to reach potential guests and promote your hotel. You can create video ads that appear on YouTube, Facebook, and other websites. You can also include video tours of your hotel on your website and social media channels.
The hotel chain Marriott has used video advertising effectively to promote their hotels. Their “Welcome to Marriott” video series showcases different Marriott properties around the world and highlights the unique features of each hotel.
Use Email Marketing Campaigns
Email marketing can be a great way to reach potential guests and promote your hotel. You can use email marketing to send out special offers, promotional rates, and other information about your hotel. You can also use email marketing to stay in touch with past guests and encourage them to book a room with you again.
The hotel chain Hilton has used email marketing effectively to promote their hotels and encourage past guests to book a room with them again. In their “Welcome Back” email campaign, Hilton offers past guests a special rate when they book a room at any Hilton hotel.
Partner With Influencers And Businesses
And finally, you should consider partnering with influencers and businesses in your area. You can offer discounts to influencers who stay at your hotel and promote your hotel on their social media channels. You can also partner with local businesses to cross-promote each other. For instance, you can offer a discount to guests who show their hotel room key at a local restaurant or provide a code for when they want to order pizza delivery.
For example, the hotel chain Marriott has partnered with the rideshare company Lyft to offer hotel guests a discount on their first ride. This is a great example of how a hotel can partner with a local business to cross-promote each other.
As you can see, there are a variety of hotel advertising strategies that you can use to get your rooms occupied. Social media, Google Ads, video advertising, and email marketing are all great ways to reach potential guests. And don’t forget about the power of SEO and influencer marketing. By using these strategies, you can make sure that your hotel is always full.