Hotels upsell their services in order to increase revenue and profits. However, many hoteliers find upselling difficult, especially when it comes to getting guests to spend more money. This article will outline nine proven upselling strategies for hotels. By following these tips, you can increase your hotel’s revenue and improve your bottom line.
1. Offer Early Check-In or Late Check-Out
One upselling strategy that hotels can offer is early check-in or late check-out. This allows guests to arrive earlier or stay later at the hotel, which can be beneficial if they are traveling for business or pleasure. By offering this service, you can increase your revenue by up to 30%.
2. Offer Room Upgrade Options During the Booking Process
Another upselling strategy is to add room upgrade options during the booking process. This allows guests to choose a higher-priced room when they book their stay. By offering this option, you can increase your revenue by up to 50%.
3. Provide Additional Services and Amenities
Another idea is to provide additional services and amenities to guests. This can include things like laundry service, valet parking, or room service. These additional services and amenities will make your guests feel more at home and enjoy their stay. Your guests will be willing to pay more for these services, and you can upsell them by up to 20%.
4. Have a Small Shop for Basic Necessities and Snacks
Another upselling strategy is to have a small shop at the hotel for guests to purchase basic necessities and snacks. In the craziness of packing and traveling, it is easy for guests to forget to bring essential items like toothpaste or sunscreen. By having a small shop at the hotel, you can upsell these items to guests. You can also provide them with snacks and microwaveable meals. By offering these items, you can upsell by up to 10%.
5. Advertise Partnerships With Local Businesses
Another upselling strategy is to advertise partnerships with local businesses. If you have partnered with a restaurant, for example, you can offer a discount to guests who eat there. This will save them money and encourage them to try out the local cuisine. You can upsell this partnership by up to 15%.
6. Provide Movie or Game Rentals
Another upselling opportunity is to provide movie or game rentals. This can be a great option for families who are looking for entertainment during their stay. By offering this service, you can upsell by up to 20%.
7. Add a Bar or Small Restaurant
Another upselling strategy is to add a bar or small restaurant to your hotel. This will provide guests with a place to relax and unwind after a long day of sightseeing or business meetings. When your guests check-in, make sure to point out your bar, lounge, or restaurant so they know where they can go to relax and unwind. Guests will be willing to pay more for this convenience, and you can upsell by up to 30%.
8. Offer Spa Services
If your hotel has a spa, you can upsell guests on services such as massages, facials, or manicures. Guests who are looking to relax and pamper themselves will be willing to pay more for these services. You can upsell by up to 50%.
9. Advertise Your Loyalty Program
If your hotel has a loyalty program, make sure to advertise it to guests. This will encourage them to come back and stay at your hotel again. The loyalty program can include discounts, free amenities, or upgrades. By offering this program, you can upsell by up to 10%.
By adding additional features and options, you can easily upsell guests and increase your revenue. Upselling is a great way to improve your bottom line and provide your guests with an enjoyable experience. Try out these upselling strategies at your hotel and see how much additional revenue you can generate.