If you’re a hotel entrepreneur, you need to develop a solid social media marketing strategy to increase your brand’s exposure. With over 2.77 billion active social media users globally, there’s a huge opportunity for hotel businesses to connect with potential guests from all over the world.
But with so many different social media platforms out there, it can be tricky to know where to start. That’s why we’ve put together this list of 10 hotel social media marketing strategies that will help you get more exposure for your brand.
1. Determine Your Target Audience
Before you start creating any type of content, it’s important to first determine who your target audience is. Ask yourself: who are the guests that you want to attract to your hotel? What are their interests? What kind of content will they be interested in? Once you have a good understanding of your target audience, you can start creating content that is tailored to them.
2. Create a Content Calendar
Once you know who your target audience is and what kind of content they’re interested in, it’s time to start creating a content calendar. This will help you to plan and schedule your social media posts in advance, so that you’re always putting out fresh, relevant content.
3. Use Paid Social Media Ads
Paid social media ads are a great way to boost your reach and get your content seen by more people. By targeting your ads specifically to your target audience, you can ensure that your hotel is being seen by the right people.
4. Utilize Multiple Social Media Platforms
Don’t just limit yourself to one social media platform – make sure to utilize multiple platforms to get the most exposure for your hotel. Each platform has its own unique demographics and features, so it’s important to use them all to reach a wider audience.
5. Engage With Your Audience
Make sure to engage with your audience on social media, and encourage them to interact with your hotel. Respond to comments, questions, and reviews in a timely manner, and show your guests that you care about their experience.
6. Highlight Good Reviews and Testimonials
When you receive positive reviews and testimonials from guests, make sure to highlight them on your social media platforms. This is a great way to show potential guests that your hotel is reputable and trustworthy.
7. Offer Special Deals and Discounts
Everyone loves a good deal, so make sure to offer special deals and discounts to your social media followers. This will encourage them to book a stay at your hotel, and it will also help to increase your brand’s exposure.
8. Showcase New Features and Amenities
When you have new features or amenities at your hotel, make sure to showcase them on social media. This will help to pique the interest of potential guests, and it will also show that your hotel is always evolving.
9. Share Your Hotel’s Values and Mission
Your hotel’s values and mission are what make it unique, so make sure to share them with your social media followers. This will help guests to connect with your hotel on a deeper level, and it will also show that you’re committed to providing a great experience.
10. Partner With Influencers
Influencers are a great way to increase your hotel’s exposure on social media. Influencers can help to promote your hotel to their followers, and they can also give you some great content to share. By partnering with influencers in your industry, you can get your hotel in front of a whole new audience.
By following these hotel social media marketing strategies, you can be sure that your brand is getting the exposure it deserves. When developing a social media marketing strategy for your hotel, it’s important to remember that consistency is key. Put out fresh, relevant content on a regular basis, and engage with your audience to encourage bookings. And, most importantly, don’t be afraid to try new things – you never know what might work!