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8 Basic Search Engine Optimization (SEO) Strategies For a Brand New Hotel Website


When starting up your hotel business, one of the key components to gaining visibility and website visits is optimizing your hotel site for search engines. It is essential to understand how to do this so that potential guests can find your hotel easily online. Luckily, there are a few basic SEO strategies you can implement to help improve your hotel’s chances of ranking highly on search engines.


1. Optimize Subheadings and Meta Descriptions

Make sure to include relevant keywords in your hotel’s subheadings and meta descriptions. This will help search engines understand what your hotel website is about and rank it accordingly. In addition, ensure that your meta descriptions are compelling and accurately reflect the content on your website.


2. Optimize Title Tags and Your URLs

Your hotel’s title tags and URLs should also be optimized for search engines. Include relevant keywords in your title tags and make sure your URLs are short, descriptive, and easy to remember.


3. Improve Your Web Page Speed

An important ranking factor for search engines is web page speed. Make sure your hotel website loads quickly by optimizing images, using a content delivery network (CDN), and minifying CSS and JavaScript files.


4. Write Engaging Content

Content is king when it comes to SEO. Write engaging and original content that is relevant to your hotel and hotel location. In addition, regularly update your hotel blog with fresh content to keep potential guests coming back for more.


5. Use Keyword-Rich Anchor Text

When linking to other hotel websites or pages on your own site, use keyword-rich anchor text. This will help search engines understand what your hotel website is about and potentially improve your hotel’s ranking.


6. Utilize Link Building

Link building is another important SEO strategy for hotel websites. Find quality websites to link to your hotel site, and reach out to other hoteliers and businesses in your area to see if they would be interested in linking to your hotel website as well.


7. Share Your Content Through Social Media

Make sure to share your hotel’s content through social media channels such as Twitter, Facebook, and Instagram. This will help increase your hotel’s visibility and reach a wider audience. Social media helps SEO by providing high-quality backlinks to your hotel website.


8. Make Your Website Easy To Navigate

Last but not least, make sure your hotel website is easy to navigate. Potential guests should be able to find the information they are looking for easily and without any hassle. A well-designed hotel website will help improve your hotel’s SEO and chances of ranking highly on search engines.


Final Thoughts

There you have it! These are just a few basic hotel SEO strategies that you can implement to help improve your hotel’s ranking on search engines. By following these tips, you can help potential guests find your hotel website easily and increase your hotel’s online visibility.